Story

The In A Flash concept is an educational tool developed by Jodie Becker, a translator and accidental expat from Canada living with her Dutch husband, two children and five chickens in the Netherlands. The concept is based on more than 10 years of experience working directly with children in various roles, including one of the Netherlands’ leading bilingual childcare facilities.
Lack of time – a familiar challenge to all working mothers – was what drove Jodie to develop the method further for her two-year-old daughter who had fallen through the cracks during the chaos of entrepreneurship, running a household and caring for two children with severe allergies and asthma. Connecting with her daughter was challenging enough, let alone instilling educational concepts. Playing organised games and activities with a defiant toddler was draining both of their energy – it became work, and the connection fell away during these focused moments.

It was then that it all came flooding back in a single, desperate moment on afternoon in the midst of a fingerpaint-related meltdown – the cards, we need the cards! They were an immediate hit and in a whirl of passion and enthusiasm, Jodie decided to re-organise her life to bring the product to the market. Well, it’s here. With the help of a fantastic network of amazing women, the method is now out there in the world and in your homes. Enjoy!